Description
Social media has become one of the dominant forms of communication in the digital space drastically altering the traditional relationship between a consumer and a business. Modern professionals need to know how to leverage this important marketing channel to grow their business and protect its reputation.
Course Outlines:
- Write the perfect Digital Marketing Plan and Develop Social Media Strategy.
- Analyze Your Market.
- Clarify Objectives.
- Exploit Tactical Channels.
- Avoid Classic Mistakes.
- Measure Performance.
- Social Media sessions were built depending on Digital Marketing & SOSTAC® Planning Framework:
- Situation Analysis
- Objectives
- Strategy – Developing Your Digital Marketing Strategy
- Tactics & Actions
- Control
- How to make and setup business Facebook page, business Instagram page, and twitter page?
- Learning Methods:
A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.