Description
Course Outlines:
- What is marketing? Core Marketing Concepts
- Target market, Simple Marketing System
- Why People Buy? Needs, wants and behavior
- Marketing Research Overview
- Marketing Mix
- Product Life Cycle
- Boston Consulting Group’s (BCG) Matrix
- Workshop
- Pricing Strategies
- Marketing Communication Overview
- Learning Methods:
A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.