Marketing Fundamentals

Marketing Fundamentals


Know the basics of Marketing and understand the customer while expanding your knowledge and expertise in modern marketing and its concepts.


Course Outlines:
  • What is marketing? Core Marketing Concepts 

  • Target market, Simple Marketing System
  • Why People Buy? Needs, wants and behavior 

  • Marketing Research Overview
  • Marketing Mix

  • Product Life Cycle

  • Boston Consulting Group’s (BCG) Matrix 
  • Workshop
  • Pricing Strategies

  • Marketing Communication Overview
  • Learning Methods:

A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

For more info call: +201155335333