Digital Marketing Diploma

Digital Marketing Diploma

$413.00 $324.00

There’s no denying it, the world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work, and more – and companies that have not yet recognized this in their marketing strategies need to adapt fast, so we are providing digital marketing program.

Description

Detailed Outlines

Marketing Fundamentals:
  • What is marketing? Core Marketing Concepts 

  • Target market, Simple Marketing System
  • Why People Buy? Needs, wants and behavior 

  • Marketing Research Overview
  • Marketing Mix

  • Product Life Cycle

  • Boston Consulting Group’s (BCG) Matrix 
  • Workshop

  • Pricing Strategies

  • Marketing Communication Overview
  • Learning Methods:

A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

 

Social Media Marketing:
  • Write the perfect Digital Marketing Plan and Develop Social Media Strategy.
  • Analyze Your Market. 

  • Clarify Objectives.
  • Exploit Tactical Channels. 

  • Avoid Classic Mistakes. 

  • Measure Performance.
  • Social Media sessions were built depending on Digital Marketing & SOSTAC® Planning Framework: 

    • Situation Analysis
    • Objectives 

    • Strategy – Developing Your Digital 
Marketing Strategy 

    • Tactics & Actions 

    • Control 

  • How to make and setup business Facebook page, business Instagram page, and twitter page?
  • Learning Methods:

A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

 

Content Creation/ Gamification for Digital Marketing:
  • Story Telling Techniques
  • Designing Your Marketing Message
  • Ideations and Creativity Tools
  • Different Types of Content (blogging and seo, copywriting, email writing, etc…)
  • Content Creation Tools
  • Gamification for Digital Marketing
  • Learning Methods:

A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.

 

Online Advertising:
  • Tools of digital marketing.
  • Advertising types.
  • Digital Marketing terminologies.
  • Facebook and Instagram Ads.
  • How Facebook targeting works?
  • Facebook Advertising objectives.
  • Facebook Business.
  • Campaign creation.
  • Audience insights.
  • Advanced targeting.
  • Optimization & Reporting.
  • Google AdWords Ads:
  • Search campaigns.
  • Ad Rank & Quality score principals.
  • Intro to display and YouTube Ads.

 

Search Engine Optimization:
  • What is SEO?
  • SEO history.
  • How the search engine works?
  • On Page & Off page optimization.
  • Content and SEO.
  • Intro to technical SEO.
  • Webmaster tools.
  • Project preparation:

 

Graduation Project:
  • CMS quick study.
  • Mobile marketing quick study.
  • Digital Marketing Integrated Planning
  • Comprehensive Case

 

For more info call: +201155335333
or Register here: https://goo.gl/forms/vZFv4KxB1GkKsETJ3