Description
Detailed Outlines
Marketing Fundamentals:
- What is marketing? Core Marketing Concepts
- Target market, Simple Marketing System
- Why People Buy? Needs, wants and behavior
- Marketing Research Overview
- Marketing Mix
- Product Life Cycle
- Boston Consulting Group’s (BCG) Matrix
- Workshop
- Pricing Strategies
- Marketing Communication Overview
- Learning Methods:
A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.
Social Media Marketing:
- Write the perfect Digital Marketing Plan and Develop Social Media Strategy.
- Analyze Your Market.
- Clarify Objectives.
- Exploit Tactical Channels.
- Avoid Classic Mistakes.
- Measure Performance.
- Social Media sessions were built depending on Digital Marketing & SOSTAC® Planning Framework:
- Situation Analysis
- Objectives
- Strategy – Developing Your Digital Marketing Strategy
- Tactics & Actions
- Control
- How to make and setup business Facebook page, business Instagram page, and twitter page?
- Learning Methods:
A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.
Content Creation/ Gamification for Digital Marketing:
- Story Telling Techniques
- Designing Your Marketing Message
- Ideations and Creativity Tools
- Different Types of Content (blogging and seo, copywriting, email writing, etc…)
- Content Creation Tools
- Gamification for Digital Marketing
- Learning Methods:
A proper mix of lectures, Q&A, sharing, discussions, individual & group exercises and case studies.
Online Advertising:
- Tools of digital marketing.
- Advertising types.
- Digital Marketing terminologies.
- Facebook and Instagram Ads.
- How Facebook targeting works?
- Facebook Advertising objectives.
- Facebook Business.
- Campaign creation.
- Audience insights.
- Advanced targeting.
- Optimization & Reporting.
- Google AdWords Ads:
- Search campaigns.
- Ad Rank & Quality score principals.
- Intro to display and YouTube Ads.
Search Engine Optimization:
- What is SEO?
- SEO history.
- How the search engine works?
- On Page & Off page optimization.
- Content and SEO.
- Intro to technical SEO.
- Webmaster tools.
- Project preparation:
Graduation Project:
- CMS quick study.
- Mobile marketing quick study.
- Digital Marketing Integrated Planning
- Comprehensive Case